About this product
Wella Pure Perfection is Wella Professionals' ammonia-free permanent hair colour, launched in September 2026. It covers grey hair by up to 100% and lifts by up to three levels. Ammonia-free and complete grey coverage is an unusual combination.
At the heart of the formula is the Supercharged Metal Purifier, a technology Wella spent fifteen years developing. The colour is also free from fragrance, mineral oils, silicones and PPD/PTD, vegan and dermatologically tested on sensitive scalps. This makes it the gentlest permanent colour in the Wella range.
Key features
- Permanent hair colour, 60 ml, from the Wella Professionals range
- Ammonia-free
- Up to 100% grey coverage
- Lifts by up to three levels, depending on the Welloxon Perfect selected
- With Supercharged Metal Purifier technology
- 55% more shine, 45% more smoothness and 42% healthier-looking hair than untreated hair
- Free from fragrance, mineral oil and silicones
- PPD- and PTD-free
- Vegan and dermatologically tested on sensitive scalps
- Available in 30 shades with a neutral base
How it works
During every oxidative colouring process, colour particles are formed in the hair fibre through a reaction with hydrogen peroxide. Metal residues in the hair disrupt this reaction. Iron, in particular, accelerates the breakdown of peroxide where it shouldn't, causing uneven colour results and placing unnecessary stress on the hair. These metals come from tap water and build up in porous and previously coloured hair.
The Supercharged Metal Purifier removes these metal ions before they can disrupt the reaction. This is particularly important with ammonia-free colouring, as it works at a lower pH and is therefore more susceptible to disruption. The result is a more predictable colour result, especially on lengths and ends that have been coloured before.
Ammonia-free does not mean less permanent. An alkaline substance is still needed to open the hair cuticles, but here it is gentler and has a much less pungent odour. The colour then bonds to the fibre and does not wash out.
Mixing ratio
- 1:1 with Welloxon Perfect 4%, 6%, 9% or 12%. For example, 60 g of colour to 60 g of developer.
- 6% for grey coverage and lifting by up to 1 level
- 9% for lifting by up to 2 levels
- 12% for lifting by up to 3 levels
- 1:2 with Welloxon Perfect 1.9% for lengths and ends, leaving on for up to 20 minutes
How to use
- Perform an allergy test 48 hours before colouring.
- Mix the colour with Welloxon Perfect using the ratio above.
- Apply the mixture with gloves to dry hair. Start with grey coverage on the areas with the highest percentage of grey hair.
- If the regrowth is longer than 2.5 cm, first apply from 1 cm away from the roots and then apply to the roots themselves.
- Leave on for 30 to 40 minutes. With heat, 15 to 20 minutes is sufficient.
- Emulsify with warm water and rinse thoroughly.
- Follow with a Wella Professionals shampoo and finish with a post-colour treatment.
Results
- Complete grey coverage with a permanent result
- A colour result that looks as intended, even on previously coloured hair
- Visibly more shine and smoothness
- No pungent ammonia odour during colouring
Please note
This is a professional colouring product. Hair colours can cause a serious allergic reaction. Read the instructions on the packaging, follow them and always perform an allergy test 48 hours in advance. Do not use to colour eyelashes or eyebrows.
Disclaimer
Ingredients, composition, packaging and directions for use may change at any time. Always refer to the packaging for the most up-to-date product information.
Specifications
- Brand
- Wella
- Specifications
- Hair dye
- Color
- 2/0 Black
- SKU
- 4068359274042
- EAN
- 4068359274042
Wella Pure Perfection Color
Choose your shade
30 variants€12,61 each
- 2/0Black Order before 4 PM, delivered tomorrow
- 3/0Dark Brown Order before 4 PM, delivered tomorrow
- 4/0Medium Brown Order before 4 PM, delivered tomorrow
- 4/7Medium brown brown Order before 4 PM, delivered tomorrow
- 44/0Intense Medium Brown Order before 4 PM, delivered tomorrow
- 5/0Light brown Order before 4 PM, delivered tomorrow
- 5/1Light brown ash Order before 4 PM, delivered tomorrow
- 5/3Light brown gold Order before 4 PM, delivered tomorrow
- 5/8Light brown pearl Order before 4 PM, delivered tomorrow
- 5/40Light brown copper Order before 4 PM, delivered tomorrow
- 55/0Intense Light Brown Order before 4 PM, delivered tomorrow
- 6/0Dark Blonde Order before 4 PM, delivered tomorrow
- 6/4Dark Blonde Red Order before 4 PM, delivered tomorrow
- 6/7Dark Blonde Brown Order before 4 PM, delivered tomorrow
- 66/0Intense Dark Blonde Order before 4 PM, delivered tomorrow
- 7/0Medium Blonde Order before 4 PM, delivered tomorrow
- 7/1Medium Blonde Ash Order before 4 PM, delivered tomorrow
- 7/3Medium Blonde Gold Order before 4 PM, delivered tomorrow
- 7/6Medium Blonde Violet Order before 4 PM, delivered tomorrow
- 7/8Medium Blonde Pearl Order before 4 PM, delivered tomorrow
- 7/40Medium Blonde Copper Order before 4 PM, delivered tomorrow
- 77/0Intense Medium Blonde Order before 4 PM, delivered tomorrow
- 8/0Light Blonde Order before 4 PM, delivered tomorrow
- 8/7Light Blonde Brown Order before 4 PM, delivered tomorrow
- 88/0Intense Light Blonde Order before 4 PM, delivered tomorrow
- 9/0Very light blonde Order before 4 PM, delivered tomorrow
- 9/3Very light blonde gold Order before 4 PM, delivered tomorrow
- 9/6Very light blonde violet Order before 4 PM, delivered tomorrow
- 10/0Lightest blonde Order before 4 PM, delivered tomorrow
- 10/1Lightest ash blonde Order before 4 PM, delivered tomorrow
No shades found. Try another shade number.
Shade previews are indicative. The end result depends on your base colour and developer.
Hair dye contains substances that may cause an allergic reaction. Read the package leaflet and wear gloves.
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