Wella Ultimate Color Shampoo

The Wella Ultimate Color Shampoo is a soothing, color-preserving shampoo specially developed for color-treated hair. Thanks to the innovative formula with glycine, provitamin B5 and a powerful metal purifier, hair is revitalized and protected against color fading from the very first wash.

This professional shampoo cleanses gently, respects the scalp and helps remove color-disrupting metals from the hair. The result is vibrant, long-lasting color for up to 10 weeks, combined with a silky-soft feel and a calmer-feeling scalp. The formula is free from animal-derived ingredients and has a refined floriental fragrance.

Key features

• Color retention for up to 10 weeks

• Gentle cleansing for color-treated hair

• Suitable for sensitive scalp

• Detox effect against color-disrupting metals

• Enriched with glycine and provitamin B5

• Hydrates and supports repair

• Free from animal-derived ingredients

• Luxurious floriental fragrance

How it works

The Metal Purifier technology helps neutralize metal particles that can cause color fading. Glycine and B5 support the hair structure and provide hydration and strengthening. This keeps the hair color intense, while the hair feels soft, smooth and shiny.

How to use

• Apply to wet hair

• Gently massage until a rich lather forms

• Rinse thoroughly

• Repeat if necessary

For optimal results: combine with the Wella Ultimate Color Conditioner or the Wella Ultimate Color Leave-In Mask.

Result

• Silky-soft and fresh hair

• Long-lasting color intensity

• Less color fading

• Scalp feels soothed and comfortable

Ingredients (INCI)

Aqua/Water/Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.

Always consult the ingredient list on the packaging for the most up-to-date information. Due to product updates, the composition may vary.