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L'Oréal DIA is a semi-permanent hair dye that is ideal for those who do not want to be permanently committed to a hair color. With L'Oréal DIA, you can refresh your hair and easily return to your natural hair color. This color lasts approximately six weeks in your hair. Although it is not permanent, it does provide intense and long-lasting color. Furthermore, the color products are ammonia-free and fragrance-free. What are the benefits of L'Oréal DIA? More and more people, both men and women, are choosing semi-permanent hair dye. And rightly so, because it has many benefits. It is a mild but effective coloring without the use of ammonia. This allows you to safely create a beautiful hair color. This color gradually fades after a few washes, so you do not have to worry about roots showing. In addition, it provides extra shine and care for your hair. Semi-permanent hair dye is also very suitable for gray hair. In short, nothing but benefits! What does a semi-permanent hair color do? A semi-permanent hair color is actually just a temporary color. It is ideal if you want to try a new, temporary hair color. This color slowly fades after a few washes, so you do not have to deal with noticeable roots. Furthermore, semi-permanent hair dye is mild and suitable for people with a sensitive scalp. L'Oréal DIA has two different lines: L'Oréal DIA Richesse: With no fewer than 69 shades, Dia Richesse is the perfect choice for the first coloring of your hair. It is ideal for adding character to your natural hair color. With this coloring, you can color up to 4 shades darker and cover your first gray hairs. Dia Richesse opens the hair cuticles and gently penetrates the color particles, allowing you to lighten up to 1.5 shades, cover up to 70% of your gray hairs, and create rich, intense shades. L'Oréal DIA Light: Dia Light is perfect for sensitive hair and hair that has previously been chemically treated. With sensitive hair, the hair cuticles are open, and Dia Light has a pH value that is close to the natural pH of the hair, making it gentle on the hair. The hair fibers hardly swell. This coloring is ammonia-free and fragrance-free. Dia Light color particles gently penetrate the hair for long-lasting results. Dia Light respects the hair cuticles and provides incredible shine. You have a choice of 53 shades.