L'Oreal Dia Richesse is being replaced by the new L'Oreal Dia Color!

L'Oreal Dia Richesse is the ideal choice for your first hair dye experience. It is perfect for both beginners and for adding character to your natural hair color. With this dye, you can make your hair up to 4 shades darker and cover the first signs of gray hair.

In your natural hair, the hair cuticles are closed. The alkaline particles in Dia Richesse cause the hair fiber to swell slightly, allowing the color particles to penetrate the cuticles. This allows you to lighten by up to 1.5 shades, cover up to 70% of your gray hair, and create vibrant, intense colors.

Which developer should you use?

You have the following developers to choose from:

• Diactivateur 6 vol: Apply this to a light base, especially on lengths and ends that have been colored before.

• Diactivateur 9 vol: Use this to maintain the level of color. Apply it on the same day after another treatment, such as a permanent or another chemical treatment, to cover gray hair.

• Diactivateur 15 vol: This developer covers up to 70% of gray hair and adds more character and intensity, especially to a dark hair color.

What is the processing time and mixing ratio?

The processing time is 20 minutes and the mixing ratio is 1 part dye to 1.5 parts developer.

Tip: Also check out the other hair coloring products from the L'Oréal Dia line!